I'm working in online advertising since 1998 and finally decided to start my own blog.

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GUIDES

Why I don’t offer coaching and what training program I would recommend?

Ever since I accepted the moderator position on STM Forum, plenty of people approached me with one question : “Do you offer any course or coaching?” And as you could guess, when I launched my blog, the interested has risen even more. I’m not saying it’s hundreds of people asking for my services, but I do get these requests every week 🙂

But I’m turning all these requests down, I don’t do coaching or run a course, and don’t plan to do that anytime soon. Wondering why I’m turning these “easy money” offers down? Well, read below :

The most important thing I would ever want from a coach, would be his full attention and help WHEN I NEED IT – so some sort of frequent if not live support. I would also want help with several aspects of the business, including design, copywriting, campaign setup, optimization … and what not. This means, I wouldn’t actually want the help of a single coach, but rather a TEAM OF COACHES.

And since there is just the one of me and not a team of Matuloo’s … I don’t coach 🙂 Simple as that, I wouldn’t feel comfortable charging for service that I wouldn’t be happy with myself. If I ever attempted to handle the tasks of a team on my own, the first thing I’d have to do, would be to stop running affiliate campaigns myself. And who would be interested into an affiliate marketing coach that doesn’t run his own campaigns? I certainly WOULD NOT! 🙂

That’s why I’m not doing coaching and never will do that ON MY OWN. I’m offering help to anyone who is interested – on the STM Forum – where I can keep my own schedule, and choose when to reply to what… that’s what my schedule allows for now. So if you want my help, be my guest and join us at STM Forum 🙂

BUT WHAT IF YOU WANT A COACH OR TAKE SOME TRAINING?

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What is DATING and how to promote dating offers – with expert advice from Cpamatica.com

There are verticals that come and go, some are seasonal and only popular during certain periods of the year, some become saturated and impossible to make profits with after a while … and then there are some, that are always working to some extent, no matter what – Let’s call them the evergreens 🙂

Dating is one of such evergreen verticals, it has it’s ups and downs, but it keeps on converting year after year. I’m not gonna lie to you, even this vertical is harder to make money with than it was couple years ago … but it’s not because people are not interesting into dating anymore, it’s because of the competition.

Since Dating is actually one of my favorite verticals, I decided to write a full article about it. I will tell you what kind of dating offers there are, how it all works, what are the payout options you can work with, how dating sites make money, how to promote these offers …

To make it more interesting, I invited an affiliate network that specializes in dating, “Cpamatica.com”, to provide us with some insights from a networks side too. I sent them quite a few questions, so we get a better understanding of the vertical, how much big affiliates are making, what type of offers makes the most $$$ for them, what GEOs are hot at the moment … all the information I like to get from affiliate networks.

I always love to get info directly from the “horses mouth” so to speak,

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BlackLists or WhiteLists? What should you focus on when buying traffic?

Every traffic network out there has both good and bad publishers in their portfolio. Publishers are guys/companies who run sites or apps, that they sell ad spots on. That’s how we, the affiliates, can buy traffic from them. The problem is, not every publisher is a honest person, some are flat out assholes who code BOTs and sell them to us, scamming us for money and wasting our time.

Unfortunately, we cannot count on the traffic networks to solve the problem completely, because even in case of BOT traffic, they still make their commission. That’s why many networks turn a blind eye to this problem …

On top of that, some cheaters are pretty good coders, so detecting advanced BOTs is not so easy. So even the honest networks have a problem catching all the crap. One way or another, pretty much any traffic source at least offers the option to pause/block specific placements that are not performing for us and/or use Blacklists or Whitelists. A placement can be a site, app or a specific ad spot, depending on the network and traffic type.

But there can be many reasons for blocking a placement, not just BOT traffic … just as there are many reasons for targeting particular placements only. In this article, I will explain what White and Black lists are, why and how to use them, whether one is better than the other and why that is the case…

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Why NEWBIES shouldn’t start in the most competitive TIER-1 GEOs?

You hear it left and right … do not start in TIER-1 GEO’s straight away, learn the basics in developing countries first. But why is that? Or is it true at all? I will summarize the reasons in this article and try to explain why it is so and whether it’s a rule to follow in 100% of cases.

Note: This is a repost from the STM Forum, where I posted the article originally, in November last year. I decided to repost my own articles from STM from time to time, so guys who don’t have membership over there, can benefit from it too.

LET’S DEFINE WHAT TIERS MEAN FIRST.

When talking about GEOs, we often use the so called “TIERS” to define what countries we actually have in mind. 3 tiers are used most of the time : Tier 1 are considered the most competitive, Tier 3 are the least competitive ones.

There is no definitive list of countries per Tier or a fixed set of rules that would define them unfortunately. On top of that, several industries or agencies have their own rules for this. So we gotta come up with our own definition, in relation to internet marketing and affiliate offers.

Basically, the longer it is possible to monetize a certain GEO with online offers, the higher Tier such country belongs to, in terms of affiliate marketing. This is closely tied to the available payment options and the wealth of particular countries.

HOW MANY TIERS DO WE HAVE?

Not so long ago, the only way to pay for something on the internet, was to use a Credit Card. As you can guess, only a limited amount of GEOs were developed enough for this : USA, Canada, founding EU members, The Nordics, Australia, Switzerland … the most developed Asian countries like Japan etc … These were the original TIER 1 Geos.

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How to improve the CVR (Conversion) and CTR (Click Through) of your Landing Pages?

Landing pages are like salespeople, they have dramatic effect on the conversion rates of our campaigns. We all know that a good Landing Page (LP) can mean the difference between a profitable and a losing campaign. In case you’re not familiar with the Landing Page concept, please read my older article that deals with Landing Pages and explains why you have to use them : http://www.matuloo.com/landing-pages-what-they-are-and-why-use-them/

There are two main performance factors, that determine the quality of a Landing Page. One is the CTR (Click Through Rate) and the other one is the CVR (Conversion Rate). In order to profit, we need to reach good numbers for both of them.

This might sound as an easy task, but it’s not 🙂 The fact is, these two usually work AGAINST each other. The higher the CTR, the lower the CVR. And vice versa, LPs with high CVR usually have low CTR. I will get back to why this is the case a bit later on.

Some affiliates would argue that all that matters is a high Conversion Rate, which is true to some extent … but if you have a Landing Page with very low CTR, the high conversion rate will not save you.

Let’s take a look at an example.

The CTR % tells us how many visitors of the LP actually clicked on something on it, usually some Call To Action (CTA) button. CVR means how many of those who clicked on something, and got to the offer, actually converted into a subscriber, member or made a purchase.

LP1 : 20% CTR and 10% CVR

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Maximize your profits with a backbutton redirect – script included.

A clever affiliate marketer always takes every step possible, to increase the ROI of their campaigns. In the competitive world of affiliate marketing, there isn’t any other way to survive anyways. You have to stay on top of your game.

If you don’t squeeze every last drop of revenue from your campaigns, someone else will, which will give them a competitive advantage against yourself. Then it’s just a question of bidding higher than you … and your traffic is gone.

Today, I’m gonna talk about a simple and effective trick, that is very popular, but still overlooked by many. It’s called the Back-Button Redirect.

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When do you have to make separate campaigns at the traffic source?

We, the affiliates, tend to be lazy folks … no need to deny this 🙂 So we all look for any shortcut possible, to make campaign creation easier. However, in an attempt to save some time initially, we can sometimes actually make our lives more complicated in the long run.

An excellent example of such approach would be creating campaigns at Traffic Sources, that contain more targeting elements at once. By targeting elements I mean options like GEO, Device, OS … pretty much everything that has direct influence at the BID level.

While it’s definitely easier to select multiple targeting elements at once in a campaign, instead of setting up a separate campaign for each element, it will be a mega pain in the ass to analyze this mess later on. Not even mentioning how fatal this could be in terms of bidding – you will be overpaying like mad.

Since there are so many targeting option available these days, let me take a closer look at the most important ones and explain why it’s mandatory to make separate campaigns for each of them.

Before I move on with it, let’s set one more thing straight, we have to create campaigns at 2 “levels” : 1st level is at the traffic source, the 2nd level would be in your tracking solution. Modern trackers make it possible to split traffic according to a 1000 different rules so it is

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Do you have to target each GEO (Country) separately or can you mix them?

This is a very classic question, asked by almost every affiliate who starts with paid traffic campaigns.

Usually it goes like this : “Hey Mr.Matuloo, I started this campaign for Mexico, Brazil, Argentina and Colombia, using a kickass PIN Submit offer that my Affiliate Manager recommended to me … and I’m loosing heavily on it, why is that?

Well, cause you’re a LAZY ASS, that’s why. There is only one reason for mixing several GEOs in one campaign – LAZYNESS – I know it’s faster to create such campaigns and it looks tempting to have one mega campaign that targets 500 Million people. But that’s not the way it works, unless you’re in the game to loose money.

BUT WHY WOULD I SPLIT THE GEOS, IT’S ALL LATIN AMERICA!!!

Oh my, there are so many reasons for this, so let me list & explain the most important ones :

1. Language – Properly translated creatives and landing pages pretty much ALWAYS work better. In some GEOs, you can do well with English langu

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How to get better payouts from your affiliate network?

Affiliate Marketing is a very competitive business, some niches are so crowded that it’s impossible to make any profit without some kind of competitive advantage. But don’t worry, sky isn’t falling and as always, there are several ways of winning the battle with your competitors.

The advantage that can set you apart from your competitors can be a range of things, some obvious, some less so …

– Experience / Knowledge – this alone can make you the winner at times, for example when working in a niche that you are pro at. It might require special language that you know and the competitors don’t. There might be some crucial parts that only pros understand etc …

– Cheaper traffic – maybe you know a traffic source that is not so popular, but their traffic is good. Maybe you can come up with banners that have super high CTR, which translates to cheap traffic…

– Quality Creatives – related to the above point, but it can also mean you can make killer Landing Pages that will convert like a charm.

… there are many more I could mention, but I want to aim your attention at one more factor that can help you a TON : Better Payouts.

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Mobile or Desktop traffic – what should you focus on?

Here is another popular question, asked by affiliate newbies all the time : “Should I focus on desktop or mobile traffic?” Not an easy answer again, but let me try to give you an answer, or at least help you understand the differences, so you can make a qualified decision.

When talking about desktop traffic, we mean surfers who are sitting behind their home computers or using their laptops. Mobile users are surfing from smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past, but these days, many advertisers look at them differently. The reason is simple, tablet users convert and retain differently from smartphone users.

So instead of 2 basic groups, we are actually looking at 3 : Desktops/Laptops VS Tablets VS Smartphones. To make it more complicated, we also need to consider the connection type, especially when it comes to mobile devices …

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