I'm working in online advertising since 1998 and finally decided to start my own blog.

Category

OPTIMIZATION

Got a great performing banner? Duplicate it! Let me tell you how.

Hello guys, this is yet another article that was inspired by questions posted on the STM Forum. Coming up with topics to write about on my own, is a surprisingly hard task. So instead of trying to guess what you might be interested in, I thought it would make sense to just write about what people ask for. And since I spend a ton of time over at STM, many of the question will be sourced from there πŸ™‚

So let’s go back to the million dollar question :

GOT A GREAT PERFORMING BANNER? HOW TO MAKE MORE LIKE THAT?

We all know this situation, some banners simply work better than the rest. Doesn’t matter whether you made that banner, ripped it somewhere or your AM gave it to you (some really do this) … as soon as you got a banner like this, you SHOULD IMMEDIATELY duplicate it and make more variations from it.

Affiliate Marketing is a competitive industry, any advantage that you can get is like blessing, but you need to act fast. Having variations of well performing banners at your hands, ready to replace the old ones anytime you need that … this can be your competitive advantage and your ticket to Profitopolis!

Continue Reading

Buying traffic? You definitely need a set of proven banners, landing pages and traffic sources.

Affiliate marketing is one of the fastest moving and ever changing businesses that you can get into. What works today, might be dead by tomorrow. An offer that you were killing it with just last week, could be paused today. Your well oiled campaigns can die anytime, from a number of reasons …

So how does one fight this? What can you do, in order to be able to restart as fast as possible, in case something goes south? I’m using a simple trick for a long time already, it’s all about one thing : You need a set of BENCHMARK creatives along with a pre-tested traffic source(s) that you know EVERYTHING about!

Note: in case you are new here, you might want to read my definitions of affiliate marketing terms and abbreviations!

SOME THEORY FIRST.

When starting a new campaign from scratch, you always need to go through certain routine.

Pick some offers, prepare banners, prepare Landing Pages, pick a traffic source and launch … wait for data,

Continue Reading

How much should you bid for traffic? HIGH or LOW? What’s the difference?

Pretty much all traffic networks are using the auction model, when selling their traffic. Of course, you can also make FLAT deals with them, especially when going for BIG volume, but that’s not an option for new affiliates at all.

On top of that, with offers going down anytime, caps getting filled at random times of the day and a lot of other factors you cannot influence … I’m not such a big fan of Flat deals anymore, because you can’t stop them at will. These days, I buy bulk of my traffic via bidding auctions.

HOW TO APPROACH BIDDING?

There is a ton of different ways you can approach bidding, everyone will develop their own strategy at some point. Some people love to mess with bids all the time, some set a low one and wait for the outcome, some love to sit in the middle, some at the top … but I don’t want to write a summary of all the possible bidding models here.

Continue Reading

How to improve the quality of your leads?

Anyone who is working with Lead Generation offers, surely knows how important lead quality really is. Good quality means higher payouts, low quality means … well, a kick from the offer. Trust me, there are not many things that can ruin your day more, than getting kicked from an offer that you just optimized into profit and planned to scale.

Lead quality is an important factor even in case you are collecting leads for yourself or your own business. Nobody is gonna tell you to stop promoting your own product of course, but quality of the leads you collect, will have a direct impact on the $$$ you make.

WHAT IS LEAD QUALITY?

First of all, we need to define what Lead Generation actually means.

The Lead Generation model is based on finding users who EITHER show interest in a particular product or service, OR fall for a LEAD magnet and agree to receive promotional messages later on. These two approaches can also

Continue Reading

The All mighty Angles – what they really are and how to utilize them properly?

ANGLES HERE ANGLES THERE …

Everybody talks about angles … you need a strong angle to make money with your ADs, this angle is not working, try another angle, use aggressive angles … but what the hell is an angle actually? Let me copy&paste a definition for you :

β€œAn angle is the space within two lines or three or more planes diverging from a common point, or within two planes diverging from a common line…” Ok sorry, not this ANGLE, fuck geometry πŸ™‚

We are talking about the angles used in advertising

Continue Reading

How I lost almost $500 in a few hours, because of a bidding mistake on a big traffic source.

One would think, that after multiple years of buying traffic, I would know how to prevent stupid mistakes from happening… but I’m far from being perfect so it seems πŸ™‚ Let me tell you what happened to me a while ago and learn from it, that’s what the failures of others are good for!

I was running a campaign on ExoClick, which is one of the largest traffic

Continue Reading

The Email Subject Line Experiment – How to increase open rates.

THE INTRODUCTION

Yesterday I sent an email to the subscribers of my newsletter, in an attempt to find out how much the subject line will affect the opening rate. 24 hours have passed so it’s time to sum up the results a little bit. But first of all, why did I do this in the first place? This blog is about marketing and it’s supposed to help the readers to become better marketers. Real life experiments are the best way of learning something, I believe they are 10 times as valuable as

Continue Reading

HOW TO optimize a campaign into profit – step by step guide for one of my methods.

Intro: I’m re-posting this guide from the STM Forum, that I originally wrote it for. It’s one of my most popular threads over there, so I thought it would be a good idea to post it here on my blog too. It will also give you an idea about what kind of stuff is posted on the STM Forums, should you ever consider joining it.

This is a perfect method for running PAID Traffic campaigns, promoting mobile PIN submit’s or Sweeps offers in tier2 and tier3 GEOs like Asia, Eastern Europe, Latam and the Arabic World – A lot of money is being made in these countries and it’s the best choice for any newbie to paid advertising.

Continue Reading

Landing pages – what they are and why you must use them.

Every affiliate marketer must know what landing pages are and why it’s crucial to use them. So let’s start with a short definition, what exactly is a landing page? It is actually a pre-sale page that you send visitors to, in order to convert them into a subscriber, paying customer or a member of something. Please note, when talking about landing pages in the affiliate marketing context, we don’t mean the actual registration, product or checkout page. Landing pages serve as an intermediary step between the banner and the actual product page. Their goal is to grab the interest of the user, highlight the pros of whatever you are selling and persuade the user that the time to buy is HERE and NOW!

Continue Reading

What is Tracking And Why You Should Use It.

One of the best things about online marketing is the ability to measure the effectiveness of your efforts. Unlike TV, newspaper or radio campaigns, you can literally track anything online – where the visitors came from, what they clicked on, what device they used to connect, what type of internet connection they used, what landing page or product converted them … you name it.

Continue Reading