I'm working in online advertising since 1998 and finally decided to start my own blog.



What is hot in Affiliate Marketing in the 2nd half of 2017?

Hello again everyone ๐Ÿ™‚

Summer is over… the days of BBQ, travels and beer are gone, so it’s time to get back to work again. It’s not like I wasn’t running campaigns during the summer, but I’ve decided to focus more on my family and have some fun. Which was possible thanks to my colleague, who managed most of our campaigns in the meantime ๐Ÿ™‚

Now that I’m back in the office, it’s time to launch some new campaigns and maybe play with some new verticals …but what should I test, that’s the question ๐Ÿ™‚ What is working now in affiliate marketing, in the second half of 2017?

There are several ways to find out, I can check out the spytools, which I did already of course. I also see which ones of our campaigns are working good, which I check all the time obviously. I could also ask the reps or friends I have at several Affiliate Networks, as they see directly where the volume goes up and down … and I did this too already.

So… I got results from the spytools, I see our own data and I have replies from 4 affiliate networks that I work with, in one way or another. And this blog posts will be some kind of summary of what I was able to find out. Let’s get stated.

NOTE: I researched regular affiliate offers only, let’s call them CPA offers. I didn’t go into eCommerce etc … Check this article to get a better understanding about affiliate offers.


These were not much of a surprise actually, it looks pretty much the same as at the beginning of the year. I’ve used Adplexity for this, it’s still the best affiliate marketing spytool at the market in my opinion.

Mainstream traffic: still a lot of utility apps (to my surprise), sweeps, antivirus (mostly cloaked), nutra products (skincare and diet mostly), gambling/games (this seems to be more popular than before), carrier billing is still everywhere (I expected a decrease here). I found a lot of dating on native networks, seems to be on the rise there.

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Whatever business you are in, you should know as much about your competition as possible, I think there is no need to argue about this. You should know what your competitors sell, where they sell it, how they get customers etc โ€ฆ Online business is no different โ€“ whether you are running an e-shop, selling someone elseโ€™s products or simply promoting something as an affiliate, you should always know who you are competing with, in order to get as much visitors as possible to see your and not your competitors advertising campaigns.

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