I'm working in online advertising since 1998 and finally decided to start my own blog.

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Matuloo

Why NEWBIES shouldn’t start in the most competitive TIER-1 GEOs?

You hear it left and right … do not start in TIER-1 GEO’s straight away, learn the basics in developing countries first. But why is that? Or is it true at all? I will summarize the reasons in this article and try to explain why it is so and whether it’s a rule to follow in 100% of cases.

Note: This is a repost from the STM Forum, where I posted the article originally, in November last year. I decided to repost my own articles from STM from time to time, so guys who don’t have membership over there, can benefit from it too.

LET’S DEFINE WHAT TIERS MEAN FIRST.

When talking about GEOs, we often use the so called “TIERS” to define what countries we actually have in mind. 3 tiers are used most of the time : Tier 1 are considered the most competitive, Tier 3 are the least competitive ones.

There is no definitive list of countries per Tier or a fixed set of rules that would define them unfortunately. On top of that, several industries or agencies have their own rules for this. So we gotta come up with our own definition, in relation to internet marketing and affiliate offers.

Basically, the longer it is possible to monetize a certain GEO with online offers, the higher Tier such country belongs to, in terms of affiliate marketing. This is closely tied to the available payment options and the wealth of particular countries.

HOW MANY TIERS DO WE HAVE?

Not so long ago, the only way to pay for something on the internet, was to use a Credit Card. As you can guess, only a limited amount of GEOs were developed enough for this : USA, Canada, founding EU members, The Nordics, Australia, Switzerland … the most developed Asian countries like Japan etc … These were the original TIER 1 Geos.

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Introduction to the NUTRA Vertical with expert advice from Adcombo.Com

Welcome to part #2 of my Affiliate Networks series. The first one was a rather general Interview, but based on the feedback I got from you guys, it was received pretty well.

Today, I decided to take it one step further and include more specific tips and actionable advice on a specific Vertical, to make it more interesting and worthwhile for you guys. That’s why I reached out to a more Niche/Vertical focused network called Adcombo.Com. These guys put a lot of focus on one vertical : NUTRA offers. They are also active in Bizzop, Sweepstakes and Pin Submits, but I picked them for their Nutra dedication, so that’s will be the focus of this article.

Nutra has been killing it lately, I know several affiliates who are making $X.XXX per day profits by pushing Nutra offers. It may not be the easiest vertical of them all, but those who have what it takes to master it, can reach awesome numbers.

There was one thing that was holding many affiliates back from trying it : small selection of GEOs that there were offers available for. The main reason was the Credit Card payment model, that works well in the western world, but not so much anywhere else.

But this has changed lately, thanks to the COD (Cash On Delivery) payment method that is extremely popular across the globe right now. I mean, COD was around for like forever, but from some reason, affiliate networks started to use it heavily just lately. Due to this, I’ve seen NUTRA offers popping up left and right, for GEOs that were previously unusable : think of Eastern Europe, Latam or even Asia with huge markets like India.

This opens a huge opportunity for anyone who’s willing to work with these GEOs!

This was also the reason why I picked Adcombo.Com as a consultant for this article – I’m pretty sure they have the biggest selection of offers in these emerging GEOs.

Meet Holly Naz from Adcombo.Com 🙂

As I mentioned already, I invited an affiliate expert and manager from Adcombo to help me with this topic.

Her name is Holly Naz and she will be answering some of my questions – I will always quote her answers, so they are easy to identify in the text.

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Affiliates are taking over MOSCOW – Event hosted by the STM Forum and Leadbit.

Affiliate events and conferences became very popular lately, since they offer an excellent opportunity to meet fellow marketers, find out what the latest trends are … or just get wasted with other affiliates, the call is yours 🙂

US, Western Europe or Asia usually host the main events, but this time, the fun is coming to “Eastern Europe”!

For the first time in history, Moscow will host a large affiliate conference and the organizers made sure it’s gonna be a blast. Speeches, ton’s of networking options, drinks, food and an exceptional party to make it a complete package … it will all be there.

The event will take place on the 30th of March, so mark your calendars and plan the flights, it’s only two weeks away!

How do I know it’s gonna rock? Cause it’s hosted by the STM Forum folks, do I have to say more? 🙂 STM Forum has been recognized as the premier resource for the Affiliate Marketers for quite some time already, you’d have a hard time finding a better one. And I’m not saying that because I a moderator over there! 🙂

Did you know STM is also behind the two most popular Affiliate Conference of the world : Affiliate World Europe (AWE) and Asia (AWA)? This alone should be a guarantee that the Moscow even will be awesome too.

AWA and AWE are huge multiple-day events, but not everyone has to like that. And that’s why you should attend the Moscow event in case you’re one of those who don’t like crowded places. It’s gonna be smaller and 1 day only.

And the best part : Entrance is FREE for all quality affiliates. Thanks to Leadbit.Com, who is the main sponsor and organizer of the event, the entrance is free. Leadbit will even give a way a Porsche Cayenne to one of their affiliates at the conference and you can still take part in the contest, check this for details : http://porsche.leadbit.com/

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How to improve the CVR (Conversion) and CTR (Click Through) of your Landing Pages?

Landing pages are like salespeople, they have dramatic effect on the conversion rates of our campaigns. We all know that a good Landing Page (LP) can mean the difference between a profitable and a losing campaign. In case you’re not familiar with the Landing Page concept, please read my older article that deals with Landing Pages and explains why you have to use them : http://www.matuloo.com/landing-pages-what-they-are-and-why-use-them/

There are two main performance factors, that determine the quality of a Landing Page. One is the CTR (Click Through Rate) and the other one is the CVR (Conversion Rate). In order to profit, we need to reach good numbers for both of them.

This might sound as an easy task, but it’s not 🙂 The fact is, these two usually work AGAINST each other. The higher the CTR, the lower the CVR. And vice versa, LPs with high CVR usually have low CTR. I will get back to why this is the case a bit later on.

Some affiliates would argue that all that matters is a high Conversion Rate, which is true to some extent … but if you have a Landing Page with very low CTR, the high conversion rate will not save you.

Let’s take a look at an example.

The CTR % tells us how many visitors of the LP actually clicked on something on it, usually some Call To Action (CTA) button. CVR means how many of those who clicked on something, and got to the offer, actually converted into a subscriber, member or made a purchase.

LP1 : 20% CTR and 10% CVR

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Maximize your profits with a backbutton redirect – script included.

A clever affiliate marketer always takes every step possible, to increase the ROI of their campaigns. In the competitive world of affiliate marketing, there isn’t any other way to survive anyways. You have to stay on top of your game.

If you don’t squeeze every last drop of revenue from your campaigns, someone else will, which will give them a competitive advantage against yourself. Then it’s just a question of bidding higher than you … and your traffic is gone.

Today, I’m gonna talk about a simple and effective trick, that is very popular, but still overlooked by many. It’s called the Back-Button Redirect.

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When do you have to make separate campaigns at the traffic source?

We, the affiliates, tend to be lazy folks … no need to deny this 🙂 So we all look for any shortcut possible, to make campaign creation easier. However, in an attempt to save some time initially, we can sometimes actually make our lives more complicated in the long run.

An excellent example of such approach would be creating campaigns at Traffic Sources, that contain more targeting elements at once. By targeting elements I mean options like GEO, Device, OS … pretty much everything that has direct influence at the BID level.

While it’s definitely easier to select multiple targeting elements at once in a campaign, instead of setting up a separate campaign for each element, it will be a mega pain in the ass to analyze this mess later on. Not even mentioning how fatal this could be in terms of bidding – you will be overpaying like mad.

Since there are so many targeting option available these days, let me take a closer look at the most important ones and explain why it’s mandatory to make separate campaigns for each of them.

Before I move on with it, let’s set one more thing straight, we have to create campaigns at 2 “levels” : 1st level is at the traffic source, the 2nd level would be in your tracking solution. Modern trackers make it possible to split traffic according to a 1000 different rules so it is

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NEW Series : Introducing Affiliate Networks – Addiliate.Com

Affiliate Networks are one of the “key components” of the affiliate industry puzzle. Having good relationships with a few of them is absolutely crucial. Sure, you can focus on working directly with the advertisers, but at some point you will need to work with affiliate networks too, whether you like it or not. To read more on this topic, check my article about Affiliate Networks.

WHAT DO I WANT TO ACHIEVE HERE?

Many new affiliates are facing problems when trying to join their first few networks, their applications get rejected pretty often. On top of that, as a new affiliate, you never know who you can trust and what network is known for pulling stunts on their affiliates.

That’s why I decided to start something like a series, let’s call it “Introducing Affiliate Networks”. The purpose of this series is not to introduce just my favorite networks, or those that I currently work with. What I want to achieve here, is to give some exposure to affiliate networks, that are known for being solid and are generally considered honest operations, by the affiliate crowd.

So even thou I cannot make any guarantees, since that is not possible, I will not list any network that is known for fucking their affiliates over. And trust me, all the bad news find their way to “my ears”, one way or another 🙂 It’s in nobody’s interest to work with inexperienced networks that can bite the dust within a few months either, so I will put more emphasis

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Do you have to target each GEO (Country) separately or can you mix them?

This is a very classic question, asked by almost every affiliate who starts with paid traffic campaigns.

Usually it goes like this : “Hey Mr.Matuloo, I started this campaign for Mexico, Brazil, Argentina and Colombia, using a kickass PIN Submit offer that my Affiliate Manager recommended to me … and I’m loosing heavily on it, why is that?

Well, cause you’re a LAZY ASS, that’s why. There is only one reason for mixing several GEOs in one campaign – LAZYNESS – I know it’s faster to create such campaigns and it looks tempting to have one mega campaign that targets 500 Million people. But that’s not the way it works, unless you’re in the game to loose money.

BUT WHY WOULD I SPLIT THE GEOS, IT’S ALL LATIN AMERICA!!!

Oh my, there are so many reasons for this, so let me list & explain the most important ones :

1. Language – Properly translated creatives and landing pages pretty much ALWAYS work better. In some GEOs, you can do well with English langu

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How to get better payouts from your affiliate network?

Affiliate Marketing is a very competitive business, some niches are so crowded that it’s impossible to make any profit without some kind of competitive advantage. But don’t worry, sky isn’t falling and as always, there are several ways of winning the battle with your competitors.

The advantage that can set you apart from your competitors can be a range of things, some obvious, some less so …

– Experience / Knowledge – this alone can make you the winner at times, for example when working in a niche that you are pro at. It might require special language that you know and the competitors don’t. There might be some crucial parts that only pros understand etc …

– Cheaper traffic – maybe you know a traffic source that is not so popular, but their traffic is good. Maybe you can come up with banners that have super high CTR, which translates to cheap traffic…

– Quality Creatives – related to the above point, but it can also mean you can make killer Landing Pages that will convert like a charm.

… there are many more I could mention, but I want to aim your attention at one more factor that can help you a TON : Better Payouts.

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Mobile or Desktop traffic – what should you focus on?

Here is another popular question, asked by affiliate newbies all the time : “Should I focus on desktop or mobile traffic?” Not an easy answer again, but let me try to give you an answer, or at least help you understand the differences, so you can make a qualified decision.

When talking about desktop traffic, we mean surfers who are sitting behind their home computers or using their laptops. Mobile users are surfing from smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past, but these days, many advertisers look at them differently. The reason is simple, tablet users convert and retain differently from smartphone users.

So instead of 2 basic groups, we are actually looking at 3 : Desktops/Laptops VS Tablets VS Smartphones. To make it more complicated, we also need to consider the connection type, especially when it comes to mobile devices …

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