I'm working in online advertising since 1998 and finally decided to start my own blog.

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Matuloo

Mobile or Desktop traffic – what should you focus on?

Here is another popular question, asked by affiliate newbies all the time : “Should I focus on desktop or mobile traffic?” Not an easy answer again, but let me try to give you an answer, or at least help you understand the differences, so you can make a qualified decision.

When talking about desktop traffic, we mean surfers who are sitting behind their home computers or using their laptops. Mobile users are surfing from smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past, but these days, many advertisers look at them differently. The reason is simple, tablet users convert and retain differently from smartphone users.

So instead of 2 basic groups, we are actually looking at 3 : Desktops/Laptops VS Tablets VS Smartphones. To make it more complicated, we also need to consider the connection type, especially when it comes to mobile devices …

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Matuloo.Com – Summary after 3 months of running the blog.

Today is my first day back at the office, after a looong-ass Christmas break. I seriously don’t remember when I took such a long break from affiliate work, during all the years I do affiliate marketing for a living. The last article I wrote for my blog was posted on December 21st, so I was idle for about three weeks. WOW 🙂

The end of a year, or the start of a new one, is usually a good time to stop for a while and look back at the previous months and to summarize. So let me do the same and start this year with a summary of my blogging activity. Full 3 months passed since I started this blog, and even thou I didn’t really post for almost a month, there was still enough activity and new content posted since the last summary that I wrote 2 months ago – read the first summary HERE.

HOW MUCH CONTENT IS THERE ON THE BLOG:

There are 33 articles on the blog right now, an increase from 22 that I had when writing the first summary. Considering the month of slacking, it’s still solid growth 🙂 I know

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Got a great performing banner? Duplicate it! Let me tell you how.

Hello guys, this is yet another article that was inspired by questions posted on the STM Forum. Coming up with topics to write about on my own, is a surprisingly hard task. So instead of trying to guess what you might be interested in, I thought it would make sense to just write about what people ask for. And since I spend a ton of time over at STM, many of the question will be sourced from there 🙂

So let’s go back to the million dollar question :

GOT A GREAT PERFORMING BANNER? HOW TO MAKE MORE LIKE THAT?

We all know this situation, some banners simply work better than the rest. Doesn’t matter whether you made that banner, ripped it somewhere or your AM gave it to you (some really do this) … as soon as you got a banner like this, you SHOULD IMMEDIATELY duplicate it and make more variations from it.

Affiliate Marketing is a competitive industry, any advantage that you can get is like blessing, but you need to act fast. Having variations of well performing banners at your hands, ready to replace the old ones anytime you need that … this can be your competitive advantage and your ticket to Profitopolis!

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Damn Fallback redirects can get you banned from traffic sources, fight them!

There are many things in affiliate marketing that are getting on my nerves, the so called FALLBACK redirects are one of them. The sad fact is, pretty much all affiliate networks keep on using them, even thou they can get us (affiliates) banned from traffic sources and they (affiliate networks) know this very well.

I keep seeing this topic pop up on the STM Forum all the time over and over again : new affiliates are wondering, why they can’t see the offers they promote, when clicking on the link themselves. Or why they got a campaign rejected by a traffic source, even thou they picked a totally white-hat offer that’s not breaking any rules.

I’ll tell you why, it’s the fucking fallback redirects that’s causing this. You don’t have to ask for them to be activated, they are ON by default … in order to make you more money as the networks claim, when in reality the extra revenue is pretty much non existent in

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Buying traffic? You definitely need a set of proven banners, landing pages and traffic sources.

Affiliate marketing is one of the fastest moving and ever changing businesses that you can get into. What works today, might be dead by tomorrow. An offer that you were killing it with just last week, could be paused today. Your well oiled campaigns can die anytime, from a number of reasons …

So how does one fight this? What can you do, in order to be able to restart as fast as possible, in case something goes south? I’m using a simple trick for a long time already, it’s all about one thing : You need a set of BENCHMARK creatives along with a pre-tested traffic source(s) that you know EVERYTHING about!

Note: in case you are new here, you might want to read my definitions of affiliate marketing terms and abbreviations!

SOME THEORY FIRST.

When starting a new campaign from scratch, you always need to go through certain routine.

Pick some offers, prepare banners, prepare Landing Pages, pick a traffic source and launch … wait for data,

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How to start in Affiliate Marketing with Paid Traffic?

I still remember my very first day of working with paid traffic. I wanted to start a campaign as soon as possible, but eventually I got lost in the process. There was simply too much of it : offers, trackers, networks, landing pages … I didn’t know where to start.

It took me some time to get it all sorted out and I eventually got it all right. But truth to be told – I’d gladly take advice from someone more experienced at that time. I could have saved me a few weeks for sure, not talking about the $$$ I wasted.

So in an attempt to save some of yours, both time and money, let me put together a basic war plan for you. I’m not gonna lay out some super detailed dummy proof step by step guide for you here… you still need to put the work and thought in, otherwise you wouldn’t realize the value of your progress 🙂 But it will definitely help you to start faster and avoid some of the most stupid

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What are Carrier billing / PIN submit offers and how to promote them.

There are 2 main offer types (or verticals) that are recommended to newbie affiliate marketers, one of them is SWEEPS and the other one are PIN submits. I already wrote an article about Sweeps here, so let me take a look at PINs now.

PIN submit offers are also called “Carrier Billing” or “Mobile Content” offers, the most accurate name for the would actually be Carrie Billing offers, since that’s their core principle – users get billed for something (some content) by their mobile carrier (operator). The charge will either appear on their invoice or it will be deducted from their prepaid credit.

You can see quite a wide range of products that utilize carrier billing, for example antivirus, wallpapers, ringtones, videos, games, astrology, lotteries adult photos and videos … I would say antivirus, wallpapers and adult content are the most popular ones right

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How much should you bid for traffic? HIGH or LOW? What’s the difference?

Pretty much all traffic networks are using the auction model, when selling their traffic. Of course, you can also make FLAT deals with them, especially when going for BIG volume, but that’s not an option for new affiliates at all.

On top of that, with offers going down anytime, caps getting filled at random times of the day and a lot of other factors you cannot influence … I’m not such a big fan of Flat deals anymore, because you can’t stop them at will. These days, I buy bulk of my traffic via bidding auctions.

HOW TO APPROACH BIDDING?

There is a ton of different ways you can approach bidding, everyone will develop their own strategy at some point. Some people love to mess with bids all the time, some set a low one and wait for the outcome, some love to sit in the middle, some at the top … but I don’t want to write a summary of all the possible bidding models here.

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How important are domain names in Affiliate Marketing.

Domain names are something that the internet, as we know it, couldn’t exist without. But how important are they, when it comes to affiliate marketing? Do you have to worry about choosing the most appropriate domain or can you just register whatever is available?

As always, the answer is not an easy one, and we have to analyze this a bit deeper. The determining factor here is, what are we actually trying to achieve. Are we going to build something, some site or some product … or are we just looking for something to put our promo material on?

The more long-term our goal is, the more important the domain name becomes. Let’s take a look at the possible options :

SIMPLE AFFILIATE CAMPAIGNS – USING PAID TRAFFIC

This is what I’m personally doing the most now : I buy visitors from traffic networks and send them to affiliate offers. To increase my conversions, I’m using Landing Pages pretty

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How much money is needed to start in Affiliate Marketing, is low budget a problem?

Affiliate Marketing (AM) is a business, and as with any other business, you need to invest some money at the beginning. People keep on asking how much money is actually needed to start in AM and whether it’s even possible with a small budget. So let me take a closer look at this topic, to help you understand what it takes to become an affiliate marketer in terms of funding.

First of all, we need to set one thing straight – in order to sell anything at all, you need the visitors (traffic) and there are two possible approaches to obtain it – PAID and FREE (organic). The simple logic behind these two approaches determines how much $ you will actually need to start. If you decide to work with PAID traffic, your costs will be higher of course.

This is very obvious and easy to understand. But to really decide what approach would be better for you, we need to dive into this a little bit deeper. Both approaches have their pros and cons, so let me try to compare them.

Let’s start with the PROS of each approach :

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