So what’s the most promising traffic type, vertical or offer type RIGHT NOW? What segments are growing and which ones are fading out? That’s the million dollar question that you simply have to know the answer for, unless you want to waste your money and time.
Many years ago, Hugh Hancock (known as Caurmen on STM Forum) has started the tradition of posting a What’s Working in AM (insert year) thread on the STM forum, outlining the biggest trends in the business, in an attempt to help all the members to focus on areas that showed the most promise for the given year. Needless to say, that these threads were among the most viewed ones on the forum, year after year.
Unfortunately, Hugh has passed away recently as most of you know, but we didn’t want to let the idea die with him. So we (Amy-vortex and myself) decided to continue with this tradition and turn it into something bigger… to honor Hugh and for all of us to remember the good things he did for this industry. That’s how the “What’s Working in AM” e-book was born.