One of the biggest annoyances for every paid-traffic affiliate marketer is dealing with the bot traffic, which results from the high amount of various BOT’s, that are surfing the internet. According to some estimates, more than half of all internet traffic is actually caused by BOTs in one form or another – crawlers, spiders, rippers … some are legit tools, some not so much.
There is not much we can do about the google crawler, for example, SE crawlers are an acceptable part of the internet ecosystem. There are many legit reasons for running automatic systems that mimic user behavior, so I’m not gonna complain about such tools at all.
But what really SUCKS, is BOTs that are deployed by fraudsters, in order to defraud advertisers and media buyers. There is a whole lot of cheaters, who create ton’s of sites with fake traffic and sell these BOT traffic impressions to various traffic networks.
To get an idea about how HUGE this problem actually is, read this Forbes article : https://www.forbes.com/sites/thomasbrewster/2016/12/20/methbot-biggest-ad-fraud-busted/
Some traffic networks do their best to detect this fake traffic, but many of them just turn a blind eye to the problem – every impression they can sell brings them profit, whether it’s real or fake … so some networks simply don’t care and act like the problem is not theirs to solve.
One way or another, BOTs don’t buy, so we don’t want them in our campaigns, or at least as low amount as possible. Since these clicks totally screw up the optimization process, is in the interest of every affiliate, to detect them and block placements/sources with too high % of fraudulent traffic.
When optimizing a new campaign, you need to make sure that you are working with human traffic, it’s completely pointless to attempt any optimization with fake BOT traffic –