I'm working in online advertising since 1998 and finally decided to start my own blog.

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CASE STUDIES

What is hot in Affiliate Marketing in the 2nd half of 2017?

Hello again everyone 🙂

Summer is over… the days of BBQ, travels and beer are gone, so it’s time to get back to work again. It’s not like I wasn’t running campaigns during the summer, but I’ve decided to focus more on my family and have some fun. Which was possible thanks to my colleague, who managed most of our campaigns in the meantime 🙂

Now that I’m back in the office, it’s time to launch some new campaigns and maybe play with some new verticals …but what should I test, that’s the question 🙂 What is working now, in the second half of 2017?

There are several ways to find out, I can check out the spytools, which I did already of course. I also see which ones of our campaigns are working good, which I check all the time obviously. I could also ask the reps or friends I have at several Affiliate Networks, as they see directly where the volume goes up and down … and I did this too already.

So… I got results from the spytools, I see our own data and I have replies from 4 affiliate networks that I work with, in one way or another. And this blog posts will be some kind of summary of what I was able to find out. Let’s get stated.

NOTE: I researched regular affiliate offers only, let’s call them CPA offers. I didn’t go into eCommerce etc … Check this article to get a better understanding about affiliate offers.

1. SPYTOOLS

These were not much of a surprise actually, it looks pretty much the same as at the beginning of the year. I’ve used Adplexity for this, it’s still the best spytool at the market in my opinion.

Mainstream traffic: still a lot of utility apps (to my surprise), sweeps, antivirus (mostly cloaked), nutra products (skincare and diet mostly), gambling/games (this seems to be more popular than before), carrier billing is still everywhere (I expected a decrease here). I found a lot of dating on native networks, seems to be on the rise there.

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Matuloo.Com – 1st Moth in a nutshell – What happened so far?

About 1 month ago, I decided to start my own blog, finally. I was playing with that idea for a few years already, but never really believed that anyone would be interested in what I had to say. But based on the feedback I got from you guys so far, it wasn’t all that bad idea at all.

In one of the emails, that I sent to the subscribers of my email list, I asked for suggestions on topics to cover on this blog. To my surprise, large % of those who replied, asked me to document the process of building this very own blog and to write about why I’m actually working on it, what I expect from it, how much time and $ I spend on it …

I’m building this blog for you, people who read it … so if you want that stuff, I shall deliver 🙂 And since a month has passed already, now would be a good time to look back and sum up what I’ve done with the blog so far.

WHY DID I START THIS BLOG IN THE FIRST PLACE?

There were 3 main reasons behind this decision:

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Small niche sites project with 500% ROI – how I did it?

WHY BUILD NICHE SITES AT ALL?

I was talking with one aspiring affiliate the other day, he wanted to start making money online, but didn’t like the instability of affiliate campaigns, especially when utilizing paid traffic. We all know, that campaigns come and go and what worked yesterday, doesn’t have to work tomorrow. This can get pretty annoying after a while and not everyone is able to cope with it.

When talking about alternatives he could take advantage of, we ended up talking about small niche sites that are easy to build and even easier to manage, since it’s all about the build and forget approach 🙂 You all know that I have tried a lot of stuff during my affiliate career, and

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