I'm working in online advertising since 1998 and finally decided to start my own blog.

June 2017

Affiliate Marketing Offers – What can you actually promote as an affiliate marketer?

The million dollar question : I want to become an affiliate marketer, but what product should I start with?

TIP: Affiliates are not using the term products or services, we call it the “OFFERS”, so let me use that term from now on.

Affiliates are promoting all kinds of offers, the range is so big, that it’s quite easy to get lost in the process of choosing some to promote. Even the small affiliate networks have hundreds of offers, the big ones boost a collection of several thousands of them. So how do you actually pick one, when there are so many?

You don’t just browse the huge lists and pick stuff randomly, you need to make a few decisions before you even look at the lists of offers – this will limit the amount of matching offers and the process of choosing an offer will become easier.

I will get to particular offer types and categories in a short while, but first we need to sort out one thing. We can divide affiliate offers based on some basic criteria and form some kind of groups, that we will focus on.


Vertical defines the main offer category, something like a large group of niches that have something in common. Let’s say App Installs – this is a large Vertical that groups many categories of mobile apps – games, utilities, antivirus …

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