I'm working in online advertising since 1998 and finally decided to start my own blog.

September 2017

Adult Affiliate Marketing in 2017, where is it heading?


I just returned from Prague the other day, where I attended The European Summit (TES) Conference. TES was the first affiliate conference I ever attended, and I keep on returning there ever since … been there like 5 or 6 times already. This conference started as an ADULT only event, but for the past few years, the organizers tried to venture out to more areas of digital marketing.

However, it still has the adult feel to it, with all the hot and barely dressed models walking around, and waste majority of the exhibitors are adult companies too. Most of the affiliates that you can meet here are adult affiliates as well. That’s why I keep on attending this event from time to time, to stay in touch with the adult industry and to see where it is going.


For the past few years, the whole adult traffic segment was dominated with MOBILE… it was everywhere, mobile traffic networks, mobile affiliate networks … mobile this, mobile that … And this has changed this year. No more huge booths from the market leaders, they been present still, but on a much smaller scale.

It’s clearly visible that the regulations have hit the Carrier Billing Adult offers pretty hard. Large part of them moved to the mainstream side of things, where the regulations ain’t that heavy yet. Or let’s just say, mainstream offers can run in more GEOs than adult products – think about the Arab world or some large Asian countries.

I’ve seen the traditional, cover-all Affiliate Networks, trying to get some more business going with the adult crowd …

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Moscow Affiliate Conference and Party Autumn 2017 Edition.

Looking for an affiliate conference to attend in September?

Leadbit is back with round 2 of their Moscow conference, again in co-operation with the STM Forum folks. Everything is expected to be bigger this time … more speakers, more exhibitors, bigger party …

Entrance is still free for affiliates, but you have to register here and mention that you are an affiliate : http://affiliateconf.com/

The first Moscow event turned out to be quite a success, there were more than 1200 attendees on the spot … 180 companies from the affiliate space sent their reps to the conference and more than 30 exhibitors presented their companies directly on the event venue. To increase the value for regular affiliates, 12 industry experts visited the conference and held speeches for the attendees.

To tease you a bit, let’s take a look at what the first Moscow conference looked like :

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What is hot in Affiliate Marketing in the 2nd half of 2017?

Hello again everyone 🙂

Summer is over… the days of BBQ, travels and beer are gone, so it’s time to get back to work again. It’s not like I wasn’t running campaigns during the summer, but I’ve decided to focus more on my family and have some fun. Which was possible thanks to my colleague, who managed most of our campaigns in the meantime 🙂

Now that I’m back in the office, it’s time to launch some new campaigns and maybe play with some new verticals …but what should I test, that’s the question 🙂 What is working now in affiliate marketing, in the second half of 2017?

There are several ways to find out, I can check out the spytools, which I did already of course. I also see which ones of our campaigns are working good, which I check all the time obviously. I could also ask the reps or friends I have at several Affiliate Networks, as they see directly where the volume goes up and down … and I did this too already.

So… I got results from the spytools, I see our own data and I have replies from 4 affiliate networks that I work with, in one way or another. And this blog posts will be some kind of summary of what I was able to find out. Let’s get stated.

NOTE: I researched regular affiliate offers only, let’s call them CPA offers. I didn’t go into eCommerce etc … Check this article to get a better understanding about affiliate offers.


These were not much of a surprise actually, it looks pretty much the same as at the beginning of the year. I’ve used Adplexity for this, it’s still the best affiliate marketing spytool at the market in my opinion.

Mainstream traffic: still a lot of utility apps (to my surprise), sweeps, antivirus (mostly cloaked), nutra products (skincare and diet mostly), gambling/games (this seems to be more popular than before), carrier billing is still everywhere (I expected a decrease here). I found a lot of dating on native networks, seems to be on the rise there.

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