I'm working in online advertising since 1998 and finally decided to start my own blog.

January 2017

Mobile or Desktop traffic – what should you focus on?

Here is another popular question, asked by affiliate newbies all the time : “Should I focus on desktop or mobile traffic?” Not an easy answer again, but let me try to give you an answer, or at least help you understand the differences, so you can make a qualified decision.

When talking about desktop traffic, we mean surfers who are sitting behind their home computers or using their laptops. Mobile users are surfing from smartphones, feature phones or tablets. Tablets and Smartphones used to be treated as one in the past, but these days, many advertisers look at them differently. The reason is simple, tablet users convert and retain differently from smartphone users.

So instead of 2 basic groups, we are actually looking at 3 : Desktops/Laptops VS Tablets VS Smartphones. To make it more complicated, we also need to consider the connection type, especially when it comes to mobile devices …

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Matuloo.Com – Summary after 3 months of running the blog.

Today is my first day back at the office, after a looong-ass Christmas break. I seriously don’t remember when I took such a long break from affiliate work, during all the years I do affiliate marketing for a living. The last article I wrote for my blog was posted on December 21st, so I was idle for about three weeks. WOW 🙂

The end of a year, or the start of a new one, is usually a good time to stop for a while and look back at the previous months and to summarize. So let me do the same and start this year with a summary of my blogging activity. Full 3 months passed since I started this blog, and even thou I didn’t really post for almost a month, there was still enough activity and new content posted since the last summary that I wrote 2 months ago – read the first summary HERE.

HOW MUCH CONTENT IS THERE ON THE BLOG:

There are 33 articles on the blog right now, an increase from 22 that I had when writing the first summary. Considering the month of slacking, it’s still solid growth 🙂 I know

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