I'm working in online advertising since 1998 and finally decided to start my own blog.

How to improve the quality of your leads?

Anyone who is working with Lead Generation offers, surely knows how important lead quality really is. Good quality means higher payouts, low quality means … well, a kick from the offer. Trust me, there are not many things that can ruin your day more, than getting kicked from an offer that you just optimized into profit and planned to scale.

Lead quality is an important factor even in case you are collecting leads for yourself or your own business. Nobody is gonna tell you to stop promoting your own product of course, but quality of the leads you collect, will have a direct impact on the $$$ you make.

WHAT IS LEAD QUALITY?

First of all, we need to define what Lead Generation actually means.

The Lead Generation model is based on finding users who EITHER show interest in a particular product or service, OR fall for a LEAD magnet and agree to receive promotional messages later on. These two approaches can also

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Matuloo.Com – 1st Moth in a nutshell – What happened so far?

About 1 month ago, I decided to start my own blog, finally. I was playing with that idea for a few years already, but never really believed that anyone would be interested in what I had to say. But based on the feedback I got from you guys so far, it wasn’t all that bad idea at all.

In one of the emails, that I sent to the subscribers of my email list, I asked for suggestions on topics to cover on this blog. To my surprise, large % of those who replied, asked me to document the process of building this very own blog and to write about why I’m actually working on it, what I expect from it, how much time and $ I spend on it …

I’m building this blog for you, people who read it … so if you want that stuff, I shall deliver 🙂 And since a month has passed already, now would be a good time to look back and sum up what I’ve done with the blog so far.

WHY DID I START THIS BLOG IN THE FIRST PLACE?

There were 3 main reasons behind this decision:

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Small niche sites project with 500% ROI – how I did it?

WHY BUILD NICHE SITES AT ALL?

I was talking with one aspiring affiliate the other day, he wanted to start making money online, but didn’t like the instability of affiliate campaigns, especially when utilizing paid traffic. We all know, that campaigns come and go and what worked yesterday, doesn’t have to work tomorrow. This can get pretty annoying after a while and not everyone is able to cope with it.

When talking about alternatives he could take advantage of, we ended up talking about small niche sites that are easy to build and even easier to manage, since it’s all about the build and forget approach 🙂 You all know that I have tried a lot of stuff during my affiliate career, and

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The All mighty Angles – what they really are and how to utilize them properly?

ANGLES HERE ANGLES THERE …

Everybody talks about angles … you need a strong angle to make money with your ADs, this angle is not working, try another angle, use aggressive angles … but what the hell is an angle actually? Let me copy&paste a definition for you :

“An angle is the space within two lines or three or more planes diverging from a common point, or within two planes diverging from a common line…” Ok sorry, not this ANGLE, fuck geometry 🙂

We are talking about the angles used in advertising

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How I lost almost $500 in a few hours, because of a bidding mistake on a big traffic source.

One would think, that after multiple years of buying traffic, I would know how to prevent stupid mistakes from happening… but I’m far from being perfect so it seems 🙂 Let me tell you what happened to me a while ago and learn from it, that’s what the failures of others are good for!

I was running a campaign on ExoClick, which is one of the largest traffic

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How many languages does an affiliate have to speak?

HOW MUCH OF A LINGUIST DO YOU HAVE TO BE?

Here is a question I am being asked a lot : “Do I need to speak some foreign languages in order to make it big in Affiliate Marketing?” The answer is pretty easy to give actually, you should speak some English and that’s about it. English is something like the official language of the Internet, so you definitely need to speak some. I’m not trying to tell you that you need a university degree in English, but the better you are at it, the easier your life of an

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How not to become a lonely psycho affiliate!

Working on your own, no boss around, no fixed hours and no place to show up at, just because someone told you so … this is the life of an affiliate, sounds like a dream right? But wait, it can also fuck you up quite nicely, believe me, I’ve been there. So let me tell you a bit about how I started as an affilaite and what I did in order to keep my sanity … at an acceptable level at least:)

THE BEGINNING

It all looked fine for a while, my life looked like this at some point at the beginning of my

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The Email Subject Line Experiment – How to increase open rates.

THE INTRODUCTION

Yesterday I sent an email to the subscribers of my newsletter, in an attempt to find out how much the subject line will affect the opening rate. 24 hours have passed so it’s time to sum up the results a little bit. But first of all, why did I do this in the first place? This blog is about marketing and it’s supposed to help the readers to become better marketers. Real life experiments are the best way of learning something, I believe they are 10 times as valuable as

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HOW TO optimize a campaign into profit – step by step guide for one of my methods.

Intro: I’m re-posting this guide from the STM Forum, that I originally wrote it for. It’s one of my most popular threads over there, so I thought it would be a good idea to post it here on my blog too. It will also give you an idea about what kind of stuff is posted on the STM Forums, should you ever consider joining it.

This is a perfect method for running PAID Traffic campaigns, promoting mobile PIN submit’s or Sweeps offers in tier2 and tier3 GEOs like Asia, Eastern Europe, Latam and the Arabic World – A lot of money is being made in these countries and it’s the best choice for any newbie to paid advertising.

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