RUNNING ANY ADULT TRAFFIC?
I just returned from Prague the other day, where I attended The European Summit (TES) Conference. TES was the first affiliate conference I ever attended, and I keep on returning there ever since … been there like 5 or 6 times already. This conference started as an ADULT only event, but for the past few years, the organizers tried to venture out to more areas of digital marketing.
However, it still has the adult feel to it, with all the hot and barely dressed models walking around, and waste majority of the exhibitors are adult companies too. Most of the affiliates that you can meet here are adult affiliates as well. That’s why I keep on attending this event from time to time, to stay in touch with the adult industry and to see where it is going.
SO WHERE IS THE ADULT INDUSTRY GOING AT THE END OF 2017?
For the past few years, the whole adult traffic segment was dominated with MOBILE… it was everywhere, mobile traffic networks, mobile affiliate networks … mobile this, mobile that … And this has changed this year. No more huge booths from the market leaders, they been present still, but on a much smaller scale.
It’s clearly visible that the regulations have hit the Carrier Billing Adult offers pretty hard. Large part of them moved to the mainstream side of things, where the regulations ain’t that heavy yet. Or let’s just say, mainstream offers can run in more GEOs than adult products – think about the Arab world or some large Asian countries.
I’ve seen the traditional, cover-all Affiliate Networks, trying to get some more business going with the adult crowd …